Thursday, June 23, 2011

Versace + H&M = ...

Yes it´s true... Donatella Versace is the next great designer selected for doing an affordable line for H&M. It seams that it was not an easy process... in 2008 Donatella said that she respects designers who do these lines but didn't want to do one herself. In her words "I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand." Well, the confusion was avoided, H&M just had to show the "green ones" and a new line as an "Iconic Collection" has born. Donatella Versace said recently "I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere."

H&M is allowing us to see the looks now instead of making us wait forever and forage through magazines like People StyleWatch for them. Progress! Thank you!

The collection combines women, men and homewear designs. The womenswear segment will be dominated by dresses that express the spirit of the season, featuring studded leather, silk and colorful prints, and accessories including high heels and costume jewelry. The men’s collection will focus on sharp tailoring, including the perfect tuxedo, as well as belts and jewelry for men. For the first time in a designer collaboration at H&M, the collection will include homeware pieces including pillows and bedspread.

H&M has not released any specific information on pricing, but that studded leather dress will not be H&M cheap. Versace cheap maybe, but not H&M cheap.
Now we just have to wait until November 17...

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